Attacking The Crown Jewels Is Released

I am very pleased to let you know that my new book on competitive strategy, Attacking The Crown Jewels, is now available on Amazon.com. This book introduces the Strategic Competitive Defense Planning process and the Crown Jewels Attack strategy. Highlights of the book include:

• The dangers of competitive self-delusion, and the three-step cure
• The three key factors that determine which competitive threats are truly strategic
• How to use the Crown Jewels Attack to divert your competitor’s resources away from the threat you fear
• How to use the step-by-step Strategic Competitive Defense Planning process
• The eleven steps to assuring attack success

I also want to let you know that my company, the Crown Jewels Group (http://www.crownjewelsgroup.com/), provides consulting services for the Strategic Competitive Defense Planning process and the Crown Jewels Attack strategy. Please visit our web site and subscribe to our free newsletter.

Readers of Bookman's Business will find some of the material in this book familiar. Some of the ideas and examples were originally developed in this blog. I greatly appreciate all of you who have provided feedback. It has sharpened and expanded my thinking. I trust that will continue.

Click here for more information about Attacking The Crown Jewels.

Click here to order Attacking The Crown Jewels.

Copyright © 2007 Philip Bookman

Technorati: Business Strategy, Strategic Planning, Attacking The Crown Jewels